If 2020 and 2021 taught us something key is that banks need to keep working to meet the ever-increasing expectations of their customers. Let's analyze the top 5 banking customer experience trends for 2022.
2022 will be the year of further digitalization as customers are now used to online or phygital experiences! They have no interest in going back to how it used to be and Customer Experience still will be the differentiating factor when it comes to satisfaction, loyalty and sales. So let's analyze the 5 trends for 2022!
The ultimate goal of any business has always been creating a long-lasting relationship with their customers and not to lose them for a competitor. But in order to do so, every brand has to analyse and coordinate all the information, about them and from them, that technologies can gather!
Talking to the customer service of a brand should feel like talking to a friend. Too often brands do not feel like human entities capable of building two-way communication. Communicating with them feels like being lectured by someone. Companies are made of people and customers who want to communicate with them in a human way.
Consumers’ behaviours are changing, what they envision is every channel connected, forecast made, recommendations shared and customer service contacted whenever they want.
They not only interact more frequently, than ever before, with brands but also have a single interaction on multiple touchpoints.
Because of the pandemic that we have been living for the past year our lives have changed and been put on hold at the same time. So many aspects of our daily activities have been turned upside down because of the reduced possibilities of interacting face-to-face and of travelling to numerous physical locations.
Today, customer experience is not just the combination of all the interactions that a customer has with a brand throughout the years, but also a balancing act where their present needs must be satisfied while also anticipating expectations of tomorrow. Each moment is an opportunity to create competitive advantage, contributing to a superior experience throughout the customer journey. it is not always clear where to make the best investments in order to improve, nor is it always clear how to measure the success of a company’s CX work.
In recent months 78% of consumers have increased their online purchases to avoid exposing themselves to possible COVID-19 infections; in addition, 42% require having online attention and troubleshooting systems.
Social messaging is fast becoming a core component of Customer service. In particular, the ability for Customers to quickly and easily get in touch with your business is very appealing. Through social messaging, Customers are able to have greater privacy, receive new message notifications and get even quicker responses.
Telemedicine, it's a quite new service, but the unexpected Covid-19 pandemic outbreak, especially in Italy, is speeding up and increase its diffusion.
Since March 2020, in fact, there have been huge transformations in the perception and digitalisation process of businesses, first of all in medical and healthcare.
Investing in actions to improve the consumer's shopping experience is essential for e-commerce not to be left behind. Consumers are increasingly buying online, and, with this demand, new eCommerce are appearing, and stores are moving digital.
The surge in online purchases and tools such as videocall platforms, as well as applications useful for carrying out many of the services or work activities online, are demonstrating in these days that new technologies are an important key and an unexpressed way with enormous potential.
It’s no longer a luxury to be able to communicate with Millennials, it’s a necessity. Considering that Millennials are those born from 1982 onwards, we have reached the point in which a large part of that generation is working, earning money, spending and banking it. So, It’s no surprise that organisations are investing large sums in catering to this age group when generating value on Social Media for their companies, all necessary means of acquiring new customers from this growing generation.
Today, if we want to explain what Black Friday is with a single word we would say "discounts", because many stores and eCommerce offer big discounts on many products, allowing customers to buy at very convenient prices. But what about Customer Care in these crazy days?
2020 is foreseen as a year where businesses will show the biggest interest in tools, technologies and services to take care of their Customers.
In a world where doing Customer service right it's increasingly easier, a good Customer service experience might not be a differentiator. Customers require value.
Why use messaging apps as a channel for Customer Care? Simply because 67% of people expect to use it to talk to your business! Adding messaging channels like Whatsapp, Facebook Messenger, and Twitter, improves Customer Care because makes interactions easier, allows secure information sharing and give off a fresh image of your company.
Whether you run your own eCommerce platform or manage a site dedicated to cloud-based service outsourcing, presenting your stakeholders with conversational AI can be highly beneficial. Artificial intelligence (AI) algorithms in the form of chatbots have become a global mainstay, becoming an integral part of industries such as FinTech, real estate management, health, and banking to name a few.
Advancements in technology have enhanced the quality of communication tools available to companies. As a result, an ever-increasing number of brands have been exploring video chat as a tool to improve contact center operations.
Live video chat is proven to help decrease resolution time, boost customer satisfaction and drive ROI; so, let's discover more about its best application in Customer Care.
If a picture is worth a thousand words, imagine what you can do with video.
Imagine how easy it would be to solve issues in 5 minutes, without the technician of the customer support to leave the office. Now stop imagining, it is already possible!
In recent years, evidence points to a new rise in self-service trends that range from food ordering to Customer support and financial operations. These trends don't show any sign of slowing down and there is no use in fighting change. So, what can we do? The answer may just be in integrated Customer support platforms.
We are fortunate enough to be part of an age that thrives on technology, in particular, those related to the internet. Thanks to our ever-advancing technological prowess, even the most complex and demanding tasks can be done in no time at all. Whether it be figuring out our insurance policy, setting up our online banking or just carrying out everyday activities, nothing is impossible anymore! So, let’s focus on how we can carry out these actions quickly and easily with minimum disruption.
When it comes to setting up any sort of digital project, there will probably be some difficulties on the way. This is also true when attempting to implement a successful ChatBot project. You are about to discover the five must-follow rules that you should put to the test.
Today, customers can get in touch with companies' assistance center, which offer them different contact channels, like call, chat and video chat. Nevertheless, sometimes it is necessary to use something more, that allows the agent to get in deeper contact with the customer. It's here that real-time collaboration tools come into play.
According to a recent study, Live Chat has a 73% satisfaction rate as a way for customers to interact with businesses. Text-based channels allow for faster response times, are more scalable than phone support, and in most cases, lead to happy customers.
Read and discover the main aspects you need to know before implementing live chat on your website.
ChatBot technology represents an enormous potential for enhancing the Customer journey; it is increasingly widespread, and it is becoming a part of all of our digital lives. Its application is spreading into messaging platforms and it has been launched as a digital assistant by the largest technology companies.
Topics such as artificial intelligence and digital banking were under focus in the weeks surrounding IBM Think Summit event, held the last 26th of June here in Milan. Industry leaders and vanguard entrepreneurs made the best of it with talks and interviews, and, of course, Chatbots and integrated customer support software were on the front lines once again.
Nowadays people are used to obtain whatever information they need before even asking. This is the kind of user experience we all want to receive, but the contact centers don’t always give us what we need and when we need it, which can be more than a little frustrating.
That is where ChatBots come in! So, what exactly are these bots and how can this technology results in a call deflection for the contact center?Let’s find out!
Customer experience is constantly evolving.
In a recent article 5 Great Ways to Deflect Calls to Self-Service Channels, Keenan Samuelson defines call deflection as “the science of re-routing a customer call to an alternative service channel”.
Call deflections are what every contact center strives for, but few know the techniques that will prove success. Below, you can discover three successful strategies to implement call deflection in your contact center.
The future of real-time communication is already here: add a video support system to your website and mobile app, provide the most personal and meaningful communication channel and integrate the human touch to the interactions with your customers!
Customers' expectation changes every day and their demands are becoming more and more specific. Industries, like banking, have to keep up with the pace.
Banking systems struggle to match the market requests and to anticipate customers' necessities, offering the digital service that fits better for them.