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SUCCESSFUL CUSTOMER EXPERIENCE? FOCUS ON RETURNING CUSTOMERS

by Mkgt team | December 21, 2020

Today, customer experience is not just the combination of all the interactions that a customer has with a brand throughout the years, but also a balancing act where their present needs must be satisfied while also anticipating expectations of tomorrow. Each moment is an opportunity to create competitive advantage, contributing to a superior experience throughout the customer journey. it is not always clear where to make the best investments in order to improve, nor is it always clear how to measure the success of a company’s CX work.

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Topics: customer experience, customer engagement, returning customers, LTV