Digital remote advisors are spreading fast in the customer care business and offer remote high quality support that is changing the customer support system. This technology allows customers to be supported in their purchase experience, in the same way they would be in physical stores.
Customers today are far more demanding than the past and their expectation towards companies have increased a lot. Proactive digital assistance is a good solution to satisfy these expectation; if it is done in the right manner, it offers to customers the help they need when they need it, or even before!
We are living in a digital era, and in particular, we are in a phase when the most important aspect for companies is creating value and reliability for customers. This change of focus has therefore started to reshape the digital service strategies.