Topics such as artificial intelligence and digital banking were under focus in the weeks surrounding IBM Think Summit event, held the last 26th of June here in Milan. Industry leaders and vanguard entrepreneurs made the best of it with talks and interviews, and, of course, Chatbots and integrated customer support software were on the front lines once again.
Customers' expectation changes every day and their demands are becoming more and more specific. Industries, like banking, have to keep up with the pace.
Banking systems struggle to match the market requests and to anticipate customers' necessities, offering the digital service that fits better for them.
It's still at an early stage, but today's customers are very interested in messaging and expect a personalized digital experience.
Mobile banking is important for giving customers on-the-go banking services wherever they are. That’s why you can’t ignore customer engagement even if you’re interacting with your customers through a mobile phone.
I’m sure the many advantages of self-service online banking have been covered at length all over the internet. But this isn’t one of those articles. Instead, we’ll discuss some of its pitfalls.
Advancements in technology have brought a golden age for services - particularly customer service. One of the most powerful customer service tools we have today is co-browsing.