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Blog

The Data-driven Approach to a Better Customer Experience

by Mkgt team | March 05, 2021

Consumers’ behaviours are changing, what they envision is every channel connected, forecast made, recommendations shared and customer service contacted whenever they want. 

They not only interact more frequently, than ever before, with brands but also have a single interaction on multiple touchpoints.

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Topics: customer experience, customer engagement, chatbot, knowledge base, data driven, customer journey, omnichannel, AI

SUCCESSFUL CUSTOMER EXPERIENCE? FOCUS ON RETURNING CUSTOMERS

by Mkgt team | December 21, 2020

Today, customer experience is not just the combination of all the interactions that a customer has with a brand throughout the years, but also a balancing act where their present needs must be satisfied while also anticipating expectations of tomorrow. Each moment is an opportunity to create competitive advantage, contributing to a superior experience throughout the customer journey. it is not always clear where to make the best investments in order to improve, nor is it always clear how to measure the success of a company’s CX work.

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Topics: customer experience, customer engagement, customer service trends, returning customers, LTV, life time value, customer experience improvement

Visual Remote Support: Assist your Customers Through a Shared View

by Mkgt team | October 10, 2019

If a picture is worth a thousand words, imagine what you can do with video. 

Imagine how easy it would be to solve issues in 5 minutes, without the technician of the customer support to leave the office. Now stop imagining, it is already possible!

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Topics: customer experience, customer service, video chat, CX, remote assistance, ominichannel, video remote support

When Customers Need Help, the Digital Remote Advisor Comes In!

by Mkgt team | April 23, 2019

Digital remote advisors are spreading fast in the Customer Care business and offer remote high-quality support that is changing the Customer support system. This technology allows Customers to be supported in their purchase experience, in the same way, they would be in physical stores.

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Topics: customer experience, customer service, digital remote advisor, next generation customer interaction, remote assistance, video remote support

What Do Customers Expect from Proactive Digital Assistance?

by Mkgt team | March 26, 2019

 

Customers today are far more demanding than the past and their expectation towards companies have increased a lot. Proactive digital assistance is a good solution to satisfy these expectation; if it is done in the right manner, it offers to customers the help they need when they need it, or even before!

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Topics: customer experience, customer service, customer service trends, next generation proactive support, proactive assistance, next generation customer interaction

Engagement Tips for Digital Customer Support

by Mktg team | March 12, 2019

Today every company has a customer service department, and it is fundamental for customers' satisfaction and loyalty. It is really important to get in contact with visitors in the best possible manner; the success of a sale can depend on customer engagement.

In this post, you will discover some important tips to engage your visitors for digital support.

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Topics: customer experience, customer service, next generation customer interaction

How ChatBots and Real Agents Can Cooperate to Deliver the Best CX

by Mktg team | February 26, 2019

Companies are constantly looking for a way to improve and evolve, in order to offer their customers the best possible service. In this digital age, real agents and ChatBots are necessities when attempting to provide amazing customer service; so let’s look at how they can cooperate to give an unforgettable Customer Experience.

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Topics: customer experience, call center agent, chatbot, virtual agent, next generation customer interaction

Every Customer's Journey Starts Online

by Mkgt team | January 15, 2019

We are living in a digital era, and in particular, we are in a phase when the most important aspect for companies is creating value and reliability for customers. This change of focus has therefore started to reshape the digital service strategies.

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Topics: customer experience, customer service, next generation customer interaction

Call Deflection: How to Reduce Customer Service Calls and Increase CX

by Michele Albertini | August 23, 2017

Reducing call center volume should be a priority for Contact Center Operation optimization. 

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Topics: customer experience, call center, call deflection strategy, call defletion, contact center automation, CX

3 Reasons Why Online Banking Service Self-Care Fails

by Luca Cermelli | May 05, 2017

I’m sure the many advantages of self-service online banking have been covered at length all over the internet. But this isn’t one of those articles. Instead, we’ll discuss some of its pitfalls.

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Topics: online banking, customer experience, online customer service, banking service