Talking to the customer service of a brand should feel like talking to a friend. Too often brands do not feel like human entities capable of building two-way communication. Communicating with them feels like being lectured by someone. Companies are made of people and customers who want to communicate with them in a human way.
In recent months 78% of consumers have increased their online purchases to avoid exposing themselves to possible COVID-19 infections; in addition, 42% require having online attention and troubleshooting systems.
We are fortunate enough to be part of an age that thrives on technology, in particular, those related to the internet. Thanks to our ever-advancing technological prowess, even the most complex and demanding tasks can be done in no time at all. Whether it be figuring out our insurance policy, setting up our online banking or just carrying out everyday activities, nothing is impossible anymore! So, let’s focus on how we can carry out these actions quickly and easily with minimum disruption.
I’m sure the many advantages of self-service online banking have been covered at length all over the internet. But this isn’t one of those articles. Instead, we’ll discuss some of its pitfalls.
Advancements in technology have brought a golden age for services - particularly customer service. One of the most powerful customer service tools we have today is co-browsing.