<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1808982642754661&amp;ev=PageView&amp;noscript=1">

Blog

Top 5 Customer Experience Trends for 2022

by Mkgt team | December 03, 2021

2022 will be the year of further digitalization as customers are now used to online or phygital experiences! They have no interest in going back to how it used to be and Customer Experience still will be the differentiating factor when it comes to satisfaction,  loyalty and sales. So let's analyze the 5 trends for 2022!

Read More

Topics: customer experience, multichannel customer engagement, customer service trends, next generation customer interaction, innovation, new trends, customer experience improvement

Integrated Selling Process for Customer Care

by Mkgt team | July 16, 2020

In recent months 78% of consumers have increased their online purchases to avoid exposing themselves to possible COVID-19 infections; in addition, 42% require having online attention and troubleshooting systems.

Read More

Topics: multichannel customer engagement, online customer service, digital selling

3 Best Practices to Build Multi-Channel Customer Engagement in Banking

by Gianluca Ferranti | May 26, 2017

Any moderately competent marketing professional will tell you that customers are now spread throughout different communication channels and that it’s important to be where your customers are - even for customer support.

Read More

Topics: multichannel customer engagement, integrated platform, banks, multichannel communications, video chat

Not only Live Chat; Choose Omnichannel Customer Service

by Gianluca Ferranti | May 18, 2017

If you are one of the banks that already adopted chat functionalities for your website, then that’s a good start. However, if you want to be able to cover the entire spectrum of channels where your online banking customers are, then read on!

Read More

Topics: live chat, multichannel customer engagement, banking customer service