Any moderately competent marketing professional will tell you that customers are now spread throughout different communication channels and that it’s important to be where your customers are - even for customer support.
Topics: multichannel customer engagement, integrated platform, banks, multichannel communications, video chat
If you are one of the banks that already adopted chat functionalities for your website, then that’s a good start. However, if you want to be able to cover the entire spectrum of channels where your online banking customers are, then read on!
Topics: live chat, multichannel customer engagement, banking customer service