In recent months 78% of consumers have increased their online purchases to avoid exposing themselves to possible COVID-19 infections; in addition, 42% require having online attention and troubleshooting systems.
Any moderately competent marketing professional will tell you that customers are now spread throughout different communication channels and that it’s important to be where your customers are - even for customer support.
Topics: multichannel customer engagement, integrated platform, banks, multichannel communications, video chat
If you are one of the banks that already adopted chat functionalities for your website, then that’s a good start. However, if you want to be able to cover the entire spectrum of channels where your online banking customers are, then read on!
Topics: live chat, multichannel customer engagement, banking customer service
