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Blog

Integrated Selling Process for Customer Care

by Mkgt team | July 16, 2020

In recent months 78% of consumers have increased their online purchases to avoid exposing themselves to possible COVID-19 infections; in addition, 42% require having online attention and troubleshooting systems.

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Topics: multichannel customer engagement, online customer service, digital selling

3 Best Practices to Build Multi-Channel Customer Engagement in Banking

by Gianluca Ferranti | May 26, 2017

Any moderately competent marketing professional will tell you that customers are now spread throughout different communication channels and that it’s important to be where your customers are - even for customer support.

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Topics: multichannel customer engagement, integrated platform, banks, multichannel communications, video chat

Not only Live Chat; Choose Omnichannel Customer Service

by Gianluca Ferranti | May 18, 2017

If you are one of the banks that already adopted chat functionalities for your website, then that’s a good start. However, if you want to be able to cover the entire spectrum of channels where your online banking customers are, then read on!

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Topics: live chat, multichannel customer engagement, banking customer service