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Blog

3 Key Benefits of Having a Customer Interaction Platform For Your Bank

by Gianluca Ferranti | June 13, 2017

You don’t have to be working for a bank to know that the number one reason a customer switches to another bank is because of bad customer service. 

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Topics: customer service, integrated platform, customer interaction platform, banks

Millennials and Banking: 3 Things Banks Can Do to Increase Market Share

by Gianluca Ferranti | June 01, 2017

Congratulations! You've finally made it. While most of those who work in the financial sector, or any sector for that matter, have chosen to hold millennials in contempt, you have become part of the growing movement that recognizes the potential of the millennial market.

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Topics: millenial market share, mobile interactions, banks, millennials and banking

3 Best Practices to Build Multi-Channel Customer Engagement in Banking

by Gianluca Ferranti | May 26, 2017

Any moderately competent marketing professional will tell you that customers are now spread throughout different communication channels and that it’s important to be where your customers are - even for customer support.

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Topics: multichannel customer engagement, integrated platform, banks, multichannel communications, video chat

3 Obsolete Communication Channels Still Used by Banks

by Luca Cermelli | May 23, 2017

Despite banks’ improvement of customer experience recently, there is still much to be desired as revealed in Capgemini’sWorld Retail Banking Report for 2016.

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Topics: communication channel, customer service, banks

4 Reasons to Attract Young People to Banks

by Luca Cermelli | May 15, 2017

Like it or not, teenagers and especially those who are in their early 20s will be your future market.  By proactively making your bank youth-friendly, you will be regarded as their trusted partner in the future, instead of merely being something they have to deal with. But before we get into that, let's first get on the same page.

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Topics: customer engagement, banks, generation Z

5 Common Communication Mistakes Banks Make Today

by Luca Cermelli | April 26, 2017

Banking institutions are such integral parts of daily life that sometimes it’s easy to forget that they have their own worlds.

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Topics: digital native market., communication mistakes, banks, online customer service