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Blog

3 Best Practices to Build Multi-Channel Customer Engagement in Banking

by Gianluca Ferranti | May 26, 2017

Any moderately competent marketing professional will tell you that customers are now spread throughout different communication channels and that it’s important to be where your customers are - even for customer support.

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Topics: multichannel customer engagement, integrated platform, banks, multichannel communications, video chat

Multichannel Customer Service – CallBack – Chat – VoIP

by Mktg team | February 16, 2012

According to a 2011 Forrester Consulting research, phone is still the preferred communication channel for Customer support. 79% of those surveyed declared to prefer a “voice conversation” considering it more efficient and fast than other channels.

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Topics: Blog, live chat, multichannel communications