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Blog

Voice of the customer: discover what they think of you with AI

by Mkgt team | April 26, 2021

The ultimate goal of any business has always been creating a long-lasting relationship with their customers and not to lose them for a competitor. But in order to do so, every brand has to analyse and coordinate all the information, about them and from them, that technologies can gather! 

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Topics: customer engagement, online customer service, customer service trends, social media, chatbot, customer journey, social media customer service, omnichannel customer journey

Go Beyond Chatbots: AI at the service of your Customer Service

by Mkgt team | April 01, 2021

Talking to the customer service of a brand should feel like talking to a friend. Too often brands do not feel like human entities capable of building two-way communication. Communicating with them feels like being lectured by someone. Companies are made of people and customers who want to communicate with them in a human way.

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Topics: customer engagement, online customer service, customer service trends, social media, chatbot, customer journey, social media customer service, omnichannel customer journey

The Data-driven Approach to a Better Customer Experience

by Mkgt team | March 05, 2021

Consumers’ behaviours are changing, what they envision is every channel connected, forecast made, recommendations shared and customer service contacted whenever they want. 

They not only interact more frequently, than ever before, with brands but also have a single interaction on multiple touchpoints.

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Topics: customer experience, customer engagement, chatbot, knowledge base, data driven, customer journey, omnichannel, AI