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Blog

Using Social Messaging To Improve Customer Service

by Mkgt team | June 25, 2020

Social messaging is fast becoming a core component of Customer service. In particular, the ability for Customers to quickly and easily get in touch with your business is very appealing. Through social messaging, Customers are able to have greater privacy, receive new message notifications and get even quicker responses. 

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Topics: customer engagement, social media, messaging, best practices

Exceeds Millennials Expectations in Customer Experience

by Mkgt team | December 10, 2019

It’s no longer a luxury to be able to communicate with Millennials, it’s a necessity.  Considering that Millennials are those born from 1982 onwards, we have reached the point in which a large part of that generation is working, earning money, spending and banking it. So, It’s no surprise that organisations are investing large sums in catering to this age group when generating value on Social Media for their companies, all necessary means of acquiring new customers from this growing generation.

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Topics: customer service, social media, next generation customer interaction, messaging, millennials

SMS and Social Media: the Favourite Channels to Attract Millennials

by Michele Albertini | June 21, 2017

It’s inevitable. Millennials will have the biggest financial influence in the next few decades and today, we are already beginning to feel their increasing purchasing power. 

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Topics: live chat, mobile interactions, millennials and banking, social media