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Blog

Messaging for Customer Care: No More an Option

by Mktg team | November 15, 2019

Photo by ROBIN WORRALL on Unsplash

Why use messaging apps as a channel for Customer Care? Simply because 67% of people expect to use it to talk to your business! Adding messaging channels like Whatsapp, Facebook Messenger, and now even Apple Business Chat improves Customer Care because makes interactions easier, allows secure information sharing and give off a fresh image of your company.

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Topics: messaging, millenials, new trends

Best Practices to Customer Service via Live Chat and Messaging

by Mktg team | July 30, 2019

According to a recent study, Live Chat has a 73% satisfaction rate as a way for customers to interact with businesses. Text-based channels allow for faster response times, are more scalable than phone support, and in most cases, lead to happy customers.

Read and discover the main aspects you need to know before implementing live chat on your website.

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Topics: customer service, live chat, next generation customer interaction, messaging, millennials, ominichannel

Future Innovation Trends in Banking

by Mkgt team | July 02, 2019

Topics such as artificial intelligence and digital banking were under focus in the weeks surrounding IBM Think Summit event, held the last 26th of June here in Milan. Industry leaders and vanguard entrepreneurs made the best of it with talks and interviews, and, of course, Chatbots and integrated customer support software were on the front lines once again.

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Topics: online banking, customer service, online customer engagement, mobile banking, virtual agent, next generation customer interaction, insurance, integration, messaging, chatbots