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Resources

Direct Sales vs OTA

by Mktg team | November 29, 2012

It ‘s a story known to hoteliers: intermediaries dominate the market and put under pressure hoteliers to keep prices low and increase commissions.
The OTA (Online Travel Agency), who continued to use the same old business model of travel agencies adapting to  web, are not really interested on the innovation of the market structure.

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A perfect Customer Service Online

by Mktg team | November 29, 2012

Those who have experienced a poor customer service are more likely to share their experience than those who had a good service.

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Understanding the Process of Customer Purchasing

by Mktg team | November 13, 2012

According to a Google’s research we will give you the facts to answer key questions about the path to purchase of online customers.

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Happy customers = Winning Businesses

by Mktg team | November 13, 2012

With today’s cutthroat competition from big Companies, trying to compete on price can be a quick road to ruin for startups, companies and e-business in general.

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How to Increase Online Sales: Fewer Options, More Sales

by Mktg team | November 13, 2012

There’s a way for you to increase your online sales and you won’t have to do anything shady.

When most of the people start selling online, they often create extensive product and service lists because they believe that will help them to increase their sales.
The problem is that people think “the more is the better” but lists are conversion killers.  And if you want to increase your sales you must streamline your offerings.

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How to Increase Revenue with Personalisation

by Mktg team | November 13, 2012

Everyone is focused on growing revenues, especially to add stability to their businesses and to cover rising operating costs.

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