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Blog

Voice of the customer: discover what they think of you with AI

by Mkgt team | April 26, 2021

The ultimate goal of any business has always been creating a long-lasting relationship with their customers and not to lose them for a competitor. But in order to do so, every brand has to analyse and coordinate all the information, about them and from them, that technologies can gather! 

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Topics: customer engagement, online customer service, customer service trends, social media, chatbot, customer journey, social media customer service, omnichannel customer journey

Go Beyond Chatbots: AI at the service of your Customer Service

by Mkgt team | April 01, 2021

Talking to the customer service of a brand should feel like talking to a friend. Too often brands do not feel like human entities capable of building two-way communication. Communicating with them feels like being lectured by someone. Companies are made of people and customers who want to communicate with them in a human way.

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Topics: customer engagement, online customer service, customer service trends, social media, chatbot, customer journey, social media customer service, omnichannel customer journey

Integrated Selling Process for Customer Care

by Mkgt team | July 16, 2020

In recent months 78% of consumers have increased their online purchases to avoid exposing themselves to possible COVID-19 infections; in addition, 42% require having online attention and troubleshooting systems.

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Topics: multichannel customer engagement, online customer service, digital selling

How to Handle Your Insurance Policy in The Time of a Subway Trip

by Mktg team | September 17, 2019

We are fortunate enough to be part of an age that thrives on technology, in particular, those related to the internet. Thanks to our ever-advancing technological prowess, even the most complex and demanding tasks can be done in no time at all. Whether it be figuring out our insurance policy, setting up our online banking or just carrying out everyday activities, nothing is impossible anymore! So, let’s focus on how we can carry out these actions quickly and easily with minimum disruption.

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Topics: online customer service, mobile banking, next generation customer interaction, insurance, digital banking, remote assistance

3 Reasons Why Online Banking Service Self-Care Fails

by Luca Cermelli | May 05, 2017

I’m sure the many advantages of self-service online banking have been covered at length all over the internet. But this isn’t one of those articles. Instead, we’ll discuss some of its pitfalls.

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Topics: online banking, customer experience, online customer service, banking service

Co-Browsing Benefits That Improve Online Banking Customer Service

by Gianluca Ferranti | May 03, 2017

Advancements in technology have brought a golden age for services - particularly customer service. One of the most powerful customer service tools we have today is co-browsing.

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Topics: online banking, online customer service, co-browsing benefits

5 Common Communication Mistakes Banks Make Today

by Luca Cermelli | April 26, 2017

Banking institutions are such integral parts of daily life that sometimes it’s easy to forget that they have their own worlds.

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Topics: digital native market., communication mistakes, banks, online customer service